Visa IWD - Creative Dirctor

Creative Direction by Lee Powers

The team at Click 2 View and VISA, Singapore commisioned me to concept and shoot a corporate type vox pop video to celebrate International Womens Day 2016. We had access to the senior staff at Visa for only a short time. I wanted to film to be more than a piece to camera in an office setting. I decided to have the camera team shoot b roll of women going about their daily duties in relation to work, being in an office, creative and commuting.
We also made a bold statement with the typography as i figured the majority of views would be on mobile and therefore we went full screen, to ensure the important words were digested along with the visual and commentary.

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